Xiaohongshu, in partnership with VOGUE Business, hosted the Digital Silk Road summit in Milan, focusing on healthcare and wellness trends in China. The event highlighted the platform's role in shaping consumer preferences and marketing strategies, showcasing its unique Key Opinion Sales ecosystem and innovative content strategies aimed at promoting healthier lifestyles. With over 150 million users, Xiaohongshu aims to drive brand growth and engagement through tailored marketing approaches that resonate with diverse consumer demographics.